World Hunger Relief

 

 

 

 

 

ABOUT THE MOVEMENT

Yum! Brands' annual World Hunger Relief campaign is the world's largest private sector hunger relief effort, spanning 110 countries, nearly 38,000 KFC, Pizza Hut, Taco Bell, Long John Silver's and A&W All-American Food restaurants and over one million employees, to raise awareness, volunteerism and funds for the United Nations' World Food Programme (WFP) and other hunger relief agencies. Multi-Grammy Award winner and pop superstar, Christina Aguilera, serves as the global spokesperson for World Hunger Relief.

This year, Christina Aguilera lends her powerful voice in a new public service announcement for Yum! Brands' World Hunger Relief effort this fall. Aguilera will appear in the new PSA as well as advertising, online efforts and posters made possible by KFC, Pizza Hut and Taco Bell to be released this fall. She has served as global spokesperson for Yum! Brands' World Hunger Relief effort since 2009 where her participation has helped raise nearly $50 million for WFP and other hunger relief agencies. She also serves as an "Ambassador Against Hunger" for WFP where she has traveled on relief trips with the organization to Haiti and Guatemala.

In 2010, Aguilera helped raise awareness of the hunger issue by appearing in new World Hunger Relief restaurant posters, including a never-seen-before photo of her in Haiti, with the quote, "Together, we have the power to save lives and go from hunger to hope." Aguilera also appeared in a global PSA where the pop superstar sang Beautiful to raise money for hunger relief as well as online efforts. 2010 World Hunger Relief efforts resulted in a record-breaking $24.5 Million in donations to help WFP and other hunger relief agencies provide more than 98 million meals to help end world hunger.

In early 2010, global humanitarian and sports icon Muhammad Ali, along with Christina Aguilera, joined forces to help WFP's Haiti relief efforts by appearing in a global PSA underwritten by the Yum! Brands Foundation. Donations raised through Ali and Aguilera's PSA, highlighting a text message and online campaign, went directly to support WFP's efforts to get food to earthquake survivors in Haiti. Yum! also directed $500,000 from its World Hunger Relief effort to help WFP provide food for earthquake victims, and the Yum! Brands Foundation matched all Yum! employee donations up to a system-wide total of $500,000. Click here to read more.

Also in 2010, Yum! Brands Foundation, in partnership with the Muhammad Ali Center and National Gardening Association, began the Muhammad Ali Center Peace Garden initiative as an extension or World Hunger Relief. Yum! is providing $100,000 to fund gardens in underprivileged schools over a four-year period to teach children multicultural respect, nutrition and hunger relief by growing food from various countries.
Since World Hunger Relief launched in 2007, more than 1.4 million of the Company's employees, franchisees and their families have volunteered more than 21 million hours to aid hunger relief efforts in communities worldwide. The effort has raised nearly $85 million for WFP and other hunger relief organizations and is helping to provide over 350 million meals and save the lives of millions of people in remote corners of the world. In January 2010, Yum! Brands was honored to be named WFP's Partner of the Year at the World Economic Forum annual meeting at Davos. Additionally, PR Week awarded World Hunger Relief with top honors as the "Cause-Related Campaign of the Year 2010".
Since 2007, the Company's World Hunger Relief campaign has mobilized its employees, franchisees and consumers from around the globe. World Hunger Relief 2010 highlights included:
• Christina Aguilera raised awareness of the hunger issue by appearing in new World Hunger Relief restaurant posters, including a never-seen-before photo of her in Haiti, with the quote, "Together, we have the power to save lives and go from hunger to hope." Aguilera also appeared in a global public service announcement where the multi-Grammy Award winning pop superstar sang Beautiful to raise money for hunger relief as well as online efforts, including the campaign's website, www.fromhungertohope.com.
• Yum! Brands Chairman and CEO David Novak, Company presidents from Taco Bell, Pizza Hut, KFC, Yum! Restaurants International and other senior executives and franchise leaders traveled to Nicaragua in August to see WFP's relief efforts in the country. In addition, Novak appeared in a new World Hunger Relief public service announcement calling for action in the fight against hunger. The PSA aired on high-profile business networks.
• As an extension of its World Hunger Relief efforts, Yum! Brands Foundation is underwriting the "Muhammad Ali Center Peace Gardens" to teach children in underprivileged areas how to grow food with plants from different countries, feed themselves and others in need while embracing diverse cultures and nutrition. The Foundation is providing educational tools and materials including a free, downloadable curriculum guide translated into six languages and $100,000 in grants to build gardens in underprivileged schools around the world over the next four years. The initiative is in partnership with the Muhammad Ali Center and the National Gardening Association. More information is available at www.mypeacegarden.com, www.alicenter.org
and www.garden.org.
• Yum! sold World Hunger Relief merchandise for the first time on the campaign's website with 100 percent of the proceeds going directly to WFP. Merchandise included special edition World Hunger Relief reusable Snack HappenedTM snack bags from Itzy Ritzy®. Yum! also partnered with celebrity Ali Landry at a pre-Thanksgiving event at the Boys and Girls Club of Burbank, Calif., to raise awareness and funds for World Hunger Relief.
• KFC U.S. converted restaurants in two cities into "World Hunger Relief Kitchens" and served food to people from local shelters. Pizza Hut U.S. partnered with MTV's The Buried Life to drive donations to WFP. Pizza Hut through its various efforts increased donations by over 90 percent compared to 2009. Taco Bell U.S. partnered with NBA legend Bill Walton to promote awareness of world hunger.
• Outside the U.S., Yum! employees across the globe generated awareness and raised funds for World Hunger Relief through various initiatives. Yum! China engaged employees and consumers to donate, generating a 152 percent increase in donations from the previous year. KFC South Africa's "Add Hope" national campaign included a number of activities and competitions to encourage consumer participation and raise funds. KFC U.K. employees organized 145 events for World Hunger Relief, including hiking over 32,000 miles for hunger awareness. In Dubai, teams launched a "Battle of the Bands" as well as a cycling event from Dubai to Oman to raise money and awareness. In Singapore, team members organized a "Carnival for Hope" event. In Malaysia, KFC and Pizza Hut employees organized a "Be The Movement" charity walk with over 5,000 people in attendance.
• More than one million employees and franchisees around the globe volunteered more than six million volunteer hours at hunger relief agencies, food banks and soup kitchens. Employees organized everything from car washes to auction sales to sponsored walks to bike races all to raise awareness and donations to support WFP and other hunger relief agencies.
• Yum! generated the equivalent of nearly $50 million in awareness of the hunger issue through a PSA, advertising, public relations, web-based communications and in-restaurant posters. In addition, the Company leveraged the power of the Internet and social media to reach millions of people through the campaign's website, FromHungertoHope.com, and other online vehicles such as Facebook, Twitter and Google.
At the Clinton Global Initiative in 2008, Yum! Brands was recognized for its hunger relief efforts. Over a five-year span, the Company pledged to: raise and donate at least $80 million to help WFP and others provide 200 million meals for hungry school children in developing countries; donate 20 million hours of hunger relief volunteer service in the communities in which it operates; donate $200 million worth of its prepared food to hunger agencies in the United States; and use the Company's marketing clout to generate awareness of the hunger problem, and convince others to become part of the solution.
Yum! is also addressing hunger across the U.S. through its Harvest program. Since its launch over a decade ago, Harvest (previously called YUMeals) has become the largest prepared-food donation program in the world. Through Harvest in 2009, the Company donated nearly 11 million pounds of wholesome food, with a fair market value of $60 million, to needy families and children. Since creation of the program, Yum! has donated over 125 million pounds of food, with a value of over $500 million, to those at risk of hunger. The Company also has been the primary sponsor of the Dare to Care Food Bank in Louisville for nine years, and has donated nearly $8 million to this local agency.
There are nearly 1 billion hungry people around the world today. Hunger and malnutrition are in fact the number one risk to the health worldwide - greater than AIDS, malaria and tuberculosis combined. Among the key causes of hunger are natural disasters, conflict, poverty, poor agricultural infrastructure and over-exploitation of the environment. Recently, financial and economic crises have pushed more people into hunger. WFP is the largest humanitarian agency fighting hunger worldwide. Each year, on average, WFP feeds more than 90 million people in more than 70 countries.

 There are many ways you can join the movement to help end world hunger. Help the Movement: Donate now and save lives.

All funds contributed to the World Food Programme (WFP) via FromHungerToHope.com will help significantly in bridging the gap between hunger and hope. For approximately $1 a day, WFP can provide a meal to four children through its global school feeding program. Your donation goes to feeding people and can make the difference between hunger and hope.

Did you know that?

$25 feeds a child in school for half the year
$50 feeds one child in school for the entire academic year
$70-100 per child provides supplementary food to a child under 2 years of age for 18 months
$1,000 feeds 100 school children for one year

 

Source: WFPUSA