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PIZZA HUT DELIVERS THE WORLD’S FIRST EDIBLE FACEBOOK GIFT
2 December, 2010
PIZZA HUT DELIVERS THE WORLD'S FIRST EDIBLE FACEBOOK GIFT
Social networking is exploding at a rapid rate and now in an exciting world first, Pizza Hut Australia rewards you and your friends on Facebook with FREE PIZZA in the new Pizza Hut ‘Feed a Friend' campaign.
Every time you place an order at www.pizzahut.com.au you receive two virtual slices - one for you and one for a friend on Facebook. When you or your friends collect four virtual slices, you get one free real pizza from Pizza Hut. The more your order, the more virtual slices you can collect, and the more of your favourite pizza you get for free!
Pizza Hut Australia marketing director Valerie Kubizniak said: "Pizza is the ultimate social food and Facebook is by far the most popular social networking site, so this is a great combination - we want to reward not only our most valued online customers but also their favourite friends on Facebook too."
‘Feed a Friend' is the latest cutting edge digital launch from Pizza Hut. The campaign follows hot on the heels of Pizza Hut's iPhone app, which sizzled with over 200,000 downloads in the first eight months of launch.
The augmented reality function or ‘GPS Store Finder' provides iPhone 3Gs users with the ability to find their nearest Pizza Hut store by utilising GPS technology. People hold up their iPhone 3Gs, the camera opens and the screen shows not only what is in front of the user, but small tabs highlighting the direction and distance of Pizza Hut locations nearby. In the coming weeks Pizza Hut iphone customers will also have the ability to customise their pizzas and add their favourite toppings.
For further information or your own taste of the world's first virtual gift, visit
www.pizzahut.com.au .
-Ends
About Pizza Hut
As the world's largest pizza restaurant company with more than 13,000 restaurants around the world, Pizza Hut is a subsidiary of Yum! Brands. The company's 50 year legacy of leadership and innovation has made it the recognised leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut website www.pizzahut.com.au .
For further information, please contact:
Hannah Furness
Access Public Relations
P: 02 9279 4100
E: hannah@accesspr.com.au
