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PIZZA HUT FIRES UP NEW CAMPAIGN
March 11, 2011
PIZZA HUT FIRES UP NEW CAMPAIGN
Pizza Hut has launched a new ad campaign for its first-ever Stonefired Pizza Base Range that captures the essence of pizza's true origins and gives pizza lovers a taste of authentic Italian style pizza.
The campaign, which features TV celebrity cook Aaron Harvie, launched this week includes TV, radio, digital, social media and point of sale.
The delicious new varieties feature Italian Stonefired pizza bases and Italian-inspired ingredients that Pizza Hut has never used before including sopressa salami, rocket, cherry tomatoes, and a crushed tomato sauce.
Pizza Hut marketing manager Fatima Syed said: "The Stonefired Pizza Base Range lifts takehome pizza to a whole new level and is just one of a range of innovations we have planned for the year."
From just $14.95 for pick up, the Stonefired Pizza Base Range is available for a limited time only (until April 25).
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About Pizza Hut
As the world's largest pizza restaurant company with more than 13,000 restaurants around the world, Pizza Hut is a subsidiary of Yum! Brands. The company's 50 year legacy of leadership and innovation has made it the recognised leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut website www.pizzahut.com.au .
For further information, please contact:
Hannah Furness
Access Public Relations
P: 02 9279 4100
